It's one thing to have all the data - it's another to know what to do with it. Along with the overwhelming volume of conversations taking place in the media, comes an overwhelming amount of data being collected.
While it's great to have all of this information, how do you use it to demonstrate the direct correlation between your public relations activities and your ROI?
Don't just collect the data: Engage.
Seamlessly use your media monitoring, corporate communications, and media relations activities to create actionable business intelligence.
Reporting
dna13’s robust reporting capabilities allow you to directly demonstrate the correlation between your PR activities and your communications outreach.
Report on the success of specific campaigns, volume of media coverage, provide competitive analysis, and analyze individual lines of business and geographies.
To demonstrate all of your PR functions to your key stakeholders, quickly generate professional clip books, executive briefing books, and media coverage reports with ease.
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