With the speed of new technologies, breaking news is reaching audiences instantly. Companies today are faced with the challenge of keeping up with both the incredible volume of conversations taking place, and the speed at which these conversations can develop and "go viral". If you're in control of your messages, they can contribute significantly to your bottom line. If you’re not, they have the potential to be incredibly damaging to your reputation.
dna13 delivers immediate and cost-effective results in today’s complex media environment. With on-demand media monitoring, clip book wizards and reporting capabilities, it is a powerful tool that provides real-time insight into your reputation, market trends and competitive activities.

Monitor TV, print, online news, social media, and RSS feeds, all in one location
Streamline your PR activities by using our comprehensive search engine to monitor all forms of media in one central platform.

Unlimited searching
On-demand searching and customization with no restrictions on the volume of search terms or results.

Cost effective PR software
No fees per clip.

Incorporate industry-specific content
Integrate the specific media content that is relevant to you, including public RSS feeds, microblogs, and Twitter handles.

Real-time alerts and daily monitoring reports
Automatically receive breaking news directly to your email, or handheld device.
