dna13 is a leading Software-as-a-Service (SaaS) provider for public relations and marketing communications professionals around the globe. Global brands and agencies around the world rely on our suite of web-based, software solutions for media intelligence and PR management. dna13 provides real-time access to TV, print, online and social media content, providing communicators the insight they need to plan marketing strategies, securely align corporate teams, synchronize the delivery of corporate messages, and engage with key stakeholders.
Based on the best practices of some of the world's most successful corporations, our PR software solutions are engineered from the ground up to protect and enhance your corporate reputation while helping you achieve maximum communications and public relations efficiency.
dna13 provides industry leaders with applications to:
- Have complete visibility into your reputation with real-time access to global media content.
- Monitor news coverage across all media - traditional and social.
- Develop and manage strategic plans, synchronize messaging and align PR teams in a secure online setting.
- Engage all targeted stakeholders, and track and analyze outreach activities.
dna13 was founded in 2001 and was acquired in April 2010 by its Canadian channel and development partner, CNW Group. dna13 now operates as a wholly owned subsidiary of CNW Group.
CNW is Canada’s newswire company, connecting organizations to relevant news and information consumers across the country and around the world. CNW is committed to providing integrated, intelligent communications and disclosure services that help clients work more efficiently and meet their objectives. In addition to newswire distribution, CNW offers webcast, video, photography, social media releases, translation, regulatory filing services and MediaVantage, a web-based solution offering real-time media monitoring, communications workflow solutions and campaign measurement capability. Established in 1960, CNW is celebrating its 50th year as an industry leader. www.newswire.ca.
Today, more than 100 global brands rely on dna13 reputation management software including Wachovia, Anglo American, and Center for Responsible Lending and the Royal Bank of Canada. The growing list of global business partners dedicated to providing media content feeds, media directory data and media metrics includes Critical Mention, Nielsen BuzzMetrics, Thompson, and dozens more.
