The dna13 is designed on an open content platform enabling integration with all types of media content including; monitoring feeds, media databases, and media metrics. For both local and global media content, dna13 has researched and entered strategic partnerships with industry leading providers, allowing dna13 to act as a single vendor for your content requirements providing your organization with one contract, one invoice and one point of accountability.
Channel Partners Include:

Thomson Reuters
Thomson Reuters offers the PR industry's most integrated suite of Web-based solutions. dna13 powers the media monitoring module of Thomson ONE Public Relations — a flexible online platform designed specifically for PR professionals to increase operational efficiencies and cost-effectiveness across their workflow.
Media Databases Partners Include:

PR Newswire — Global Media Directory Provider
Established in 1954, PR Newswire has offices in 14 countries and provides the largest global source of editorial contacts for print, online and broadcast. Find journalists who cover topics in your industry from a global database of over 450,000.

BullDog Reporter — Journalist Pitching Tips
Only Bulldog Reporter gives you tens of thousands of exclusive Pitching Tips—placement advice from journalists themselves on exactly what sub-beats they cover, editorial hot buttons, quirks and pet peeves, best times to call, pitching preferences and how they want to work with PR.
Media Monitoring Content Partners include:

Dialog — Global Print Clippings
Dialog NewsRoom is the largest global news source available in the industry today. Covering 12,000 leading newspapers, business magazines and newswires from all regions of the globe — including emerging markets.

Critical Mention — USA Broadcast Television
Critical Mention Inc., the most comprehensive television search and broadcast monitoring service, and is changing the way corporate communications and business intelligence professionals search, track and view critical information from television news. Critical Mention provides clients the ability to search for and watch a clip within seconds of airing, and securely share clips with colleagues and clients.

MoreOver — Internet news
Moreover Technologies is the premier provider of real-time news, current awareness and business information, pioneering the way online news is gathered, refined, categorized and delivered. Moreover products are trusted by hundreds of leading organizations to deliver real-time current awareness and actionable news intelligence that drives informed business decisions.

BurrellesLuce — USA Clipping Service
For over a century BurrellesLuce has provided its US clients with unmatched media monitoring coverage. BurrellesLuce through consultation with our clients will monitor deliver coverage to you through your dna application, as it appeared in the media, complete with all text, photos and graphics.
Media Metrics Partners Include:

Nielsen Media Research — USA Television
Nielsen Media Research is the leading provider of television audience measurement and advertising information services worldwide.

ComScore — Online
ComScore maintains massive proprietary databases that deliver comprehensive, and continuous real-time measurement of the myriad ways in which the Internet is used and the wide variety of activities that are occurring online.

SRDS Media Solutions — USA Newspaper
As the leading provider of media rates and data, we connect buyers and sellers through our sources that offer comprehensive coverage of traditional media – such as magazines, newspapers, television, direct marketing and radio – as well as today’s alternative marketing opportunities – such as online and out-of-home.

NadBank — CDN Newspaper
NADbank (Newspaper Audience Databank) is the principal research arm of the Canadian daily newspaper industry.

BBM — CDN Television
The Bureau of Broadcast Measurement provides broadcast measurement and consumer behaviour data, as well as industry-leading intelligence to broadcasters, advertisers and agencies.
Integrated Content Aggregators Include:
Should your organization be under contract with one of the following content aggregators, dna13 is willing to have your search results delivered to the dna13 platform providing all your content in one place.

- Factiva
- LexisNexis
- FP Infomart
