New York, NY – February 8, 2010 – dna13, the leading solution provider for media intelligence and public relations management, today announced a significant software upgrade.
The new dna13 release offers integrated real-time monitoring and workflow functionality in one streamlined platform. Features include:
- A fully integrated real-time monitoring service of both traditional and social media, which now includes microblogs, as well as the ability for clients to register RSS feeds and additional content sources.
- A secure, collaborative environment that allows users to select specific issues or campaigns – as well as the people, teams or organizational units that need to be involved – and provides access to the most current key messaging, FAQ information, media lists and other related assets to help align all key stakeholders, all in a single location.
- Reporting that allows users to see, in a graphical and tabular format, the coverage they’ve received across all mediums, by issue or campaign, region and/or business line.
In addition to being available directly through dna13, the product will be distributed through Thomson Reuters and in Canada through CNW Group. Thomson Reuters offers the media monitoring capabilities of dna13 as part of Thomson ONE Public Relations, a flexible Web-based platform designed to effectively manage the PR professional’s workflow from a single dashboard.
The dna13 application’s integrated media monitoring and communications management capabilities facilitate consistent messaging and strategy deployment among executives throughout the organization—critical advantages given today’s complex communications environment.
“The growing influence of social media, as well as the elevated importance of the communications function within corporations, has radically changed the demands on communications executives,” says dna13 President Kevin O’Neil. “The speed of social media makes real-time monitoring an absolute necessity to maintain control of a campaign or a key corporate message, or just to be aware of situations that can impact your business. Having the ability to extract relevant business information from both social and traditional media, and to align all key executive stakeholders across multiple departments and geographies, is a must-have for communications professionals.”
About dna13:
dna13 is a leading Software-as-a-Service (SaaS) solution provider for real-time media intelligence and public relations management. Providing complete visibility into global reputation, dna13 enables communicators to listen to what is being said about their company in both traditional and social media, securely align team members to plan the synchronized delivery of messages, and engage with stakeholders to develop and nurture valuable relationships. For more information visit: www.dna13.com.
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