dna13

Real-time Reputation Management

  • dna13 is a leading Software-as-a-Service (SaaS) provider for public relations and marketing communications professionals around the globe.
  • Founded in 2001.
  • Wholly owned subsidiary of CNW Group.
  • Headquartered in Ottawa, Ontario, Canada.

Phone:

  • 613-562-0232
  • US/CAN: 1-877-655-4689

Email:

Product

As the premier web-based application for media intelligence and PR management, the dna13 solution provides real-time access to TV, print, online and social media content, providing communicators the insight they need to plan marketing strategies, securely align corporate teams, synchronize the delivery of corporate messages, and engage with key stakeholders.

Why the name dna13?

The dna13 name reflects our commitment to create software that understands the DNA of a corporation.

The number 13 in history has often been linked with renewal. We included it in our name to highlight how we help to renew the communications process, bringing visibility to the public relations reputation management function and eliminating fear of the unknown. When a company is fully aware of its new coverage and media relations activities, and its public relations teams are synchronized and on message, its corporate reputation is rarely threatened.

About CNW Group

CNW Group (Canada Newswire) connects organizations to relevant news and information consumers across the country and around the world. CNW is committed to providing integrated communications and disclosure services that help clients work more efficiently and meet their objectives. In addition to its core business of newswire distribution, CNW offers webcast, video, photography, social media releases, translation, regulatory filing services and MediaVantage, a web-based solution offering real-time media monitoring, communications workflow solutions and campaign measurement capability. CNW is reinventing the newswire industry by giving clients the power to streamline their workload and combat a communications cycle that no longer has a clear beginning or end. Established in 1960, CNW is celebrating its 50th year as an industry leader.  www.newswire.ca